Meet Freshly Baked!

Freshly Baked was born in 2019, when legendary stoner and college dropout Joey V. DeStefano released the first small exclusive drop of Freshly Baked clothes in his native South Florida. DeStefano, who has worked with brands like Vibes, Cookies and other counter-culture properties, has said he wanted to create fresh designs that would capture the spirit of the burgeoning anti-establishment culture, essentially fighting cancel culture and censorship through free expression and satire!

Freshly Baked grew to a global presence in 2020 when Joey partnered with founders Brandon Kinzer in the role as Chief Marketing Officer, Brandon Franklin as Chief Engineering Officer, Shanna Resnick as Chief Experience Officer and Robert Bernhardt in the role of Chief Financial Officer. 

Since the inception of Freshly Baked our mission was to offer an aesthetic that would allow people who have been stifled by the main-stream to express themselves while still being fashionable.  We also aim to poke fun at the deep state, illuminati, hypocritical public figures, and everything that clown world can throw at us!   In the absence of South Park, someone has to carry the banner, right?!

We design and print in the US and only use the highest quality brands for our offerings including: American Apparel, Bella Canvas, Champion, and more!  Once you experience the difference of our drip vs the other offerings out there, you'll understand why you'll trust your nuggets and your front pocket in our gear.

Come join the Chilluminti!